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Travelers can exploit weak UK pound
Travelers are set to be wooed by a multi-million-pound advertising campaign to get more people to come to the UK on their trips abroad.
VisitBritain is proposing a huge international promotion to emphasize that now is a great time to travel to the UK.
Backpackers have previously been put off by the cost of traveling to the UK but the weak pound now means it is great value for money, especially for those staying in hostels.
Elliott Frisby, VisitBritain's press and PR manager, said that travelers on a budget should take advantage of the current economic climate and hopes the advertising campaign will be a reminder "that with the exchange rate - there has never been a better time to visit Britain".
"Currently this campaign is planned for April but the industry accepts that we could generate a much more immediate benefit," he commented.
He added that short breaks to the UK are becoming increasingly popular among travelers from around the world.
According to VisitBritain, traveling is considered a much-cherished "stress-buster" and is usually the last indulgence to be sacrificed by people feeling the pinch.
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