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Mexico attempts to bounce back after swine flu

Mexico attempts to bounce back after swine fluThe Mexican government has outlined a series of plans to convince hostel-staying backpackers to return to its shores.

Hit hard by the panic over the swine flu epidemic, the Mexico Tourism Board is to invest £58 million ($88 million) in the travel industry.
The Mexican government has outlined a series of plans to convince hostel-staying backpackers to return to its shores.

The money will be geared towards safeguarding jobs within the travel sector and promoting the country so that it once again becomes a popular destination for travelers.

Ensuring that airlines maintain flights into and out of Mexico is one of the priorities of the government campaign.

Rodolfo Elizondo Torres, secretary of tourism, commented: "We are concentrating our resources in three main areas in order to respond effectively to all our audiences.

"We are therefore working closely with foreign governments and international organizations; our investors and commercial partners in all sectors."

He added that the Mexico Tourism Board would be joining forces with airlines, the media and consumers to ensure the full recovery of the country's travel infrastructure.

According to the World Health Organization, 56 people have died from swine flu in Mexico while 5,728 cases of the disease have so far been confirmed across the globe.

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