Bulgaria is fast becoming Europe's "value destination" of choice, according to Balkan Holdings plc.
Whether to purchase a property or just enjoying a short break, Bulgaria is a "lot less expensive" than other European destinations and this has made it a popular choice, explained the firms managing director Chris Northam.
"It's a lot less expensive - not just to buy property, but to enjoy your holiday or enjoy your retirement or whatever.
"The cost of living is substantially lower than the UK and the rest of Europe," he said.
Another reason for its success, according to some commentators, is its rising reputation as a boutique destination attested to by a selection of designer shops retailing at reasonable prices.
Similarly, its coastal location ensures that summer leaves no shortage of unique sea opportunities and cheap
diving breaks to see some of the Black Sea's sunken ships.
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