The north African country of Libya has been tipped as the world's next hotspot for tourism.
According to the 2007 World Travel Market report, the country's recent focus on its tourism industry will pave the way for an influx of visitors that will build on the success of neighbouring destinations such as Morocco and Egypt.
Clement Wong, Euromonitor International's global travel and tourism research manager, said: "The British traveller and holidaymaker have a reputation for searching out new destinations and experiences."
"There is an optimism that both Algeria and Libya can learn and benefit from the successes of Morocco, Tunisia and Egypt," he added.
UN sanctions on the country that kept tourists from visiting Libya were lifted in 2003. The country had a total of only 34,000 European visitors in 2000.
However, as one of the few remaining unspoilt areas in the Mediterranean, it has a lot to offer visitors and has the potential for a thriving tourism industry, according to the report.
