Backpackers heading through China shouldn't expect to see anything too salacious on television, it has emerged.
The State Administration of Radio, Film and Television (Sarft) has banned all "sexually suggestive" advertising on TV and radio.
There will be a moratorium on advertising for sexual health supplements and sex toys, while advertisers will also be prevented from publicizing female underwear and breast enhancements.
A Sarft circular released yesterday (Tuesday September 25th) confirmed the ban.
"Sexually suggestive ads and bad ads not only mislead consumers seriously and harm public health, but are socially corrupting and morally depraving, and directly discredit the radio and TV industry," it read.
Sarft banned a TV talent show for being "vulgar" last month, the BBC reports, and Pop Idol-esque reality shows have been criticized for publicizing negative role models.
Some 1,466 'inappropriate' ads have been removed in the last month, while ten radio stations have been fined for discussing sexual topics on air.
