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Rough Guides announce HostelBookers partnership

09-May-2011

Rough Guides is pleased to announce a partnership with HostelBookers as a new accommodation provider on roughguides.com.
 
Rough Guides has inspired independent-minded travellers to explore the world since 1982. With its breadth of rich travel content, roughguides.com empowers everyone to make the most of their travels and partnering with HostelBookers means that savvy Rough Guiders can now search and book over 20,000 value-for-money properties in more than 3500 locations worldwide; choosing from an ever-increasing range of accommodation including camping, self-catering apartments, B&B’s, guesthouses, hostels and budget hotels.

Not just for students
Over 40% of respondents to a recent HostelBookers survey were aged 30 plus, with 50% between 21 and 29 years, which is a perfect fit for Rough Guides whose readership spans from teens to retirees with a core demographic between 25-45 years, all of whom rate the desire to find budget accommodation as key.

Liz Statham, Marketing Director at Rough Guides says, “HostelBookers is an ideal brand partner for roughguides.com. Browsing and booking accommodation is a key part of the travel lifecycle and we're delighted to offer our savvy website visitors their vast range of value-for-money hostels and hotels.'

David Smith, COO at HostelBookers states, “As a leading budget accommodation provider, we are delighted to join forces with Rough Guides as this partnership is a great fit of two trusted and customer oriented travel brands. Rough Guiders will now be able to find and book the perfect accommodation without spending a fortune.”