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HostelBookers Launches Ground Breaking Twitter Travel Competition

05-Apr-2009

The leading UK-based budget accommodation website, www.hostelbookers.com, will launch a Twitter ‘Easter egg hunt’ around Europe on Monday April 6, offering followers the chance to win a week’s accommodation for two people at St. Christopher’s hostel in Amsterdam.

David Smith, Chief Operating Officer at HostelBookers, said: “Twitter is an up-to-date travel tool that’s being used more and more frequently by our target market of contemporary travellers and backpackers. As social networking websites are becoming an increasingly important way of engaging with our target audience, this innovative competition offers us the ideal medium to communicate with customers in a fun and original way. 
 
“At HostelBookers, we are constantly investigating new ways to interact with today’s travel community and this competition is the latest example of us breaking new ground.”
 
Between Monday 6 and Thursday 9 April, the HostelBookers Easter egg will backpack around four European cities, alluding to its whereabouts by offering budget travel tips about each destination that it visits. Every day, images and hints will be posted live to the HostelBookers’ Twitter page [Twitter.com/hostel/] as the egg travels from place to place.
 
From Twitter, the egg’s journey will then be fed across HostelBookers’ social media sites, including Facebook, Bebo, Flickr and the blog, Hostelbloggers, enabling users of all these different networking channels to participate in the competition.
 
 
For a chance to win the seven nights’ accommodation for two at St. Christopher’s at he Winston in Amsterdam, followers of the Easter egg hunt can email the names of the four cities which they think the egg has visited, before midday on 10 April.              
                                   
Although the answers to the competition will only need to be entered at the end of the Easter egg hunt, there’s an added bonus for travellers keeping a close eye on its progress. At the end of each day, the HostelBookers team are offering a complimentary drink to the first 10 followers who work out which bar the egg is relaxing in and come down to join in the fun!